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Javda ❤ PureNile
The creators, Vijay Verma and Dipti Verma, proudly established Javda ❤️ PureNile in Los Angeles, California, in 2024. Combining decades of craftsmanship and expertise, they specialize in exquisite handcrafted jewelry and ethically sourced natural and lab-grown diamonds.
Vijay Verma / Victor Javda
PresidentLead Designer & Co-Founder, Javda ❤️ PureNile Vijay Verma is also known as Victor Javda, He is the visionary behind Javda ❤️ PureNile’s exquisite jewelry collections. Since 2003, he has masterfully blended modern aesthetics and traditional craftsmanship, creating personalized engagement rings and wedding jewelry that symbolize everlasting love.
Dipti Verma / Gloria Javda
Co-FounderCreative Director & Co-Founder, Javda ❤️ PureNile Dipti Verma also known as Gloria Javda, She brings artistic inspiration and meticulous attention to every design at Javda ❤️ PureNile. Collaborating with Victor since 2003, Gloria ensures each jewelry creation offers elegance and meaning, providing customers an unforgettable experience.
Hitesh Patoliya
Purchase DirectorPurchase Director, Javda ❤️ PureNile With over two decades of expertise in sourcing exceptional diamonds, Hitesh Patoliya ensures Javda ❤️ PureNile’s commitment to conflict-free, ethically sourced gems. His dedication reinforces the exceptional quality standards that define Javda ❤️ PureNile.
Crafting Your Forever – Since 2003
About Javda ❤️ PureNile
Javda ❤️ PureNile is the unified brand of Javda.com and PureNile.com, offering premium handcrafted jewelry featuring ethically sourced natural diamonds and high-quality lab-grown diamonds. Based in Los Angeles, California, we have over 20 years of expertise crafting custom engagement rings, wedding bands, and fine jewelry.
Meet the Founders
Vijay Verma ( Victor Javda )
As Lead Designer, Victor creates timeless, personalized jewelry using advanced CAD design.
Dipti Verma ( Gloria Javda )
Gloria, our Creative Director, ensures every client enjoys seamless, personalized customer experiences from design to delivery.
Our Los Angeles Workshop
At our state-of-the-art Los Angeles studio, we blend innovative CAD technology with traditional artisan techniques to produce exquisite, heirloom-quality jewelry.
Trusted by Thousands
“Our engagement ring crafted by Javda ❤️ PureNile exceeded expectations. The beauty, craftsmanship, and personalized touch made our moment unforgettable.” – Emily R.
Why Choose Javda ❤️ PureNile?
- Custom jewelry handcrafted in Los Angeles
- Over 20 years of trusted craftsmanship
- Certified lab-grown and conflict-free natural diamonds
- A+ BBB accredited, 5-star reviewed business
- Responsive customer support and secure, fast FedEx delivery
Explore our exceptional jewelry collection and start crafting your personalized jewelry experience today. At Javda ❤️ PureNile, every piece is uniquely yours.
Round
Radiant
Princess
Asscher
Cushion
Marquise
Emerald
Heart
Oval
Pear
Start With An Earth Mined Diamond
Start With A Lab-Grown Diamond
Start With A Setting 
Start With A Setting
Start With An Earth Mined Diamond
Start With A Lab-Grown Diamond
Halo
Solitaire
Three Stone
Vintage
Multirow
Pave
Rose Gold
Yellow Gold
White Gold
Platinum
Round
Princess
Cushion
Oval
Emerald
Marquise
Pear
Radiant
Heart
Asscher
Pendants
Earrings
Wedding Bands